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January 14, 2004
By: TOM BRANNA
Editor
Limited Brands, Columbus, OH, announced that it will grow its aura science brand through an expanded distribution strategy. The company will introduce aura science products to more than 300 Victoria’s Secret Beauty stores in 2004, based on strong test sales results from 25 Victoria’s Secret Beauty stores in 2003. Testing is now occurring at select Bath & Body Works stores as well.“Since launching aura science in 2002, the brand has demonstrated consistently growing custome...
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